Why I think there are reviews and social shopping are important. Social shopping is an interesting concept that divides opinion among Web commentators.
Most agree that social shopping is a particular type of Web services with its roots in the social explosion of Web 2.0.
In its shape purest best social shopping sites offer a platform independent open platform where users can add products, post a notice or provide products valuation. The sites are oriented services provide tools for others to use and as such, rely heavily on user-generated content to determine the agenda.
In essence, the possibility now exists for consumers to unite, to talk about specific brands and products and provide a real alternative voice the brand led activity and conventional marketing expert, all subject to other media.
By sharing product knowledge and experience, create useful content, approved a consensus of the community may emerge, highlighting the gems and warning against over-exaggerated UXO – products to disappoint and not deliver.
This type of user-generated content has real value and meets an important element of online shopping – Research that represents 80% of the time in which consumers make purchases online.
Social shopping sites combine social elements as a feature of the community with social networking aspects of shopping as a commentary, notes and game agree.
Some of the most flexible are the social-networking site that uses the API sales Twitter and Facebook Connect to tap into the conversation online, providing the context of related products Tweets on Twitter and distribution of goods opinion through Facebook.
Social shopping sites can be considered as an added value, developing models Affiliate Program – in an attempt to monetize Web content (user generated product reviews and ratings) sending traffic to third-party commercial sites where they can buy the product.
My starting position is in agreement with the mantra that "the recommendation that the customer is the holy grail of advertising. We know this is true in the real world – if your friends and neighbors excited about his new car, lawn mower, a laptop or digital camera – it has weight, take notes.
The same goes online – Comments and recommendations are very powerful, especially people with the condition of a community, and the weeks and months provided after the purchase, but only the magnitude and dynamics of different relationships. The social and commercial potential and which gives us as consumers, product designers, the specialty retailers and brands to really concentrate and respond to their community is very exciting.
Some statistics and forecasts rantorave.
According a global survey of Nielsen 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of respondents in the study. (Nielsen, "Word-of-mouth most powerful selling tool").
83% of the buyers of the product evaluations and reviews have influenced their purchasing decisions. (Opinion Research Corporation, a Group company information, July 2008).
The 76% of U.S. retailers said on user-generated content would have a greater impact on their marketing goals in the near future. (SLI Systems / Zoomerang, November 2008).
56% Owner websites in the UK say that user-generated levels content conversion lifts, 77% said that traffic increases, and 42%, increases the average expenditure on the site. (survey of Econsultancy 360 owners of websites from all sectors, November 2008).
In 2020, 84% of traders agree that building customer trust is become a prime target marketing, and 82% agree that collaboration with customers than marketing. (1to1 survey Media in April 2008).
Top 10 Sites Social Shopping (note I am authorized to submit an article with 4 links)
- Kaboodle – href = "http://www.kaboodle.com/"> http://www.kaboodle.com sites, probably the market leader in customer-focused female. Now Digital Media Hearst.
- ThisNext – Another site with a strong focus on consumers, women, this site seems a great experience, window shopping with an expert draft Maverns
- Tribesmart – http://www.tribesmart.com This site makes use of Twitter and Facebook Connect. There are some great tools like a list of manufacturers of personal and community messaging functions based on the idea of "Tribes". As Veedow, Wists Crowdstorm and can attract both sexes and is potentially where the gap in the market is like Kaboodle, ThisNext and OSOYOU seems to be a market demand for more female young.
- Veedow – a site a little confusing, a good idea, provided however, to realize their full potential in my opinion,
- Stylehive – feels less as a work of pure social shopping site these days, has a strong emphasis on celebrity fashion hopefuls / lifestyle editors to continue – not as dynamic twitter as you can see where they go with him
- Jungle Raft – a newcomer, included because it is a new concept with a clear proposal in terms to take advantage of Amazon's best deals
- StyleFeeder – Offers to help users find products according to their unique tastes. He seems a little out of she and popups and sticky. Everything is a bit old skool.
- Crowdstorm – the site is a Digg type of products, based on rumors and a network of experts, but seems to be kept quiet for the past 12 months
- Shopstyle – feels like an e-commerce site with prizes on the screen. Clear lack or comments community characteristics, although the style manual feature is very good for people to reflect together and share things – "warning dirty property can be useful if the site is connected with Elle magazine in the past.
- Wists – a site of this trend is new and that people plan to buy
Many other sites out there as Shopcorn and Naturalbornshoppers mention two.
I am studying ecommerce at university in the UK.
